Tools: Email, Phone, IM, Whiteboards, 3x5 CardsTroy applies his experience in business, marketing, and technology to supervising MetaFoundry client engagements. He works closely with clients to understand their needs and to develop creative and effective web-based solutions to their business problems.
Troy began working in technology as a database designer at the University of Michigan in 1990. He went on to work in creative, production, and technology capacities at some of the world's leading agencies, including Young & Rubicam, Ammirati Puris Lintas, DraftWorldwide, and OgilvyOne, where he gained deep experience in the automotive, pharmaceutical, electronics, telecommunications, travel, financial services, and luxury goods categories. From 2000-2002, he ran the interactive unit of Veritas Group, where his clients included Mercedes-Benz USA, Toshiba, and Hunter Douglas. In 2002, he left Veritas to found MetaFoundry.
Troy began his working career as a stage director and producer in New York. In nearly a decade, he directed or produced more than 60 plays and live events. He managed theaters including Workhouse, the award-winning Soho Rep, and Malaparte, where he produced new plays with Artistic Director Ethan Hawke. Troy remains active in the entertainment industry, continuing to produce live events and, as as a partner in H2C Films, film and digital video content. He serves on the board of directors of the Vail Film Festival.
In 2008, Troy founded Rights Forward, an initiative that is using the 60th anniversary of the Universal Declaration of Human Rights as a catalyst for global engagement in learning, observing, and enforcing the Universal Declaration of Human Rights and its related treaties and conventions. Rights Forward brings together human rights organizations and concerned and passionate global citizens on a unified web platform to promote basic human rights and freedoms through education and advocacy.
A native Michigander, Troy holds a B.A. in history from the University of Michigan, and remains a devoted fan of Sleeping Bear Dunes, the Detroit Tigers, The Lake Effect, and the Nick Adams stories. He lives in Brooklyn, NY, and Tucson, AZ, with his wife, Katherine Pew, a writer and yoga instructor, and their children, Everett and Greta.